According to Alexa, Matt has a strong fan base of stay-at-home Moms, but is extremely under-represented among males, and males and females with some college or higher education. That strong fan base of stay-at-home Moms will carry him for a decent living as a blogger, but we have to wonder if maybe his tune on working Moms and the feminist movement that fought for equal pay will change. Raising twins is no cheap task and running a blog with a fan base of less than 100,000 doesn't earn one a solid middle class salary. If he and his wife have to make the decision that his wife needs to get a job, I hope he is thankful for the many generations of women who fought for equality in the workplace.
We know, because he would never tell anyone otherwise, that he won't be freeloading off the unemployment system like all the rest of those freeloaders so we wish him well on his blogging adventure. There's always flipping burgers to help make ends meet while he tries to get his blogging career off the ground.