Wednesday, May 15, 2013

Lights Out With JJ is not entirely his fault

We did, finally, over the last couple of weeks tune in on "Lights Out with JJ". Definitely his comfort zone and uncreatively predictable. He plays lots of music, which is good, and we know better than to criticize his playlist. He plays what the recording industry wants him to play and he has little room to be creative with the playlist. We like his "Acoustics at Eight", even though the song plays as late as 8:32, and he keeps his commentary to a minimum, another good quality a DJ can have when most people want to hear music, and not the DJ.

What we don't like is his "Nightly Dumbass" reports. If JJ were the only one reporting the dumbass stories throughout the day, the short segment would be an endearing aspect of his show. Unfortunately, every DJ from the morning show through Captain Blue and Doug McKenzie has their own dumbass quips, so, enough already. Play the music or shut up.

Dumbass stories are entertaining once or twice throughout the day. Whatever happened to the days when DJs talked about the music, the groups, and the "behind the scenes" tidbits of information about making the music, the group, or the history of the song, itself?

It's not JJ's fault. The era of great DJs ended over forty years ago. Back then, DJs got listeners pumped up about the music, music the DJs chose, loved, and believed in. "Barefoot in Baltimore" by the Strawberry Alarm Clock in the late sixties, for example, made a regional hit, but not a national hit. The song made a regional hit because the local DJs loved the song and played it as if it were a hit and didn't relegate it to a special time slot like "Local Produce" of today.

Unfortunately, the record industry put a stop to DJs playing what they loved and started dictating what should be played to make money. Songs like "Barefoot in Baltimore" could be played in a special time slot when most people aren't listening to the radio, but couldn't be played when the record industry decided the songs they wanted to make money should be played. That left the DJs with nothing more than to promote commercial music and talk about dumbass stories.

Creativity, from JJ, Captain Blue, Doug McKenzie, or the morning crew would be a refreshing change, but, unfortunately, the pimp (the recording industry) has dictated to the prostitute (the radio station), what the Johns (the DJs) are expected to do to get paid.

By the way, what happened to the groundbreaking female DJ? The lineup is looking more and more like young, White male. Crank is about to be retired to the nursing home, JJ shortly behind him. The fact that both made it to or past thirty and are still employed baffles us.

No comments:

Post a Comment